When airlines started adding faster, longer flying jets to their fleets, the term nonstop became a great marketing tool for airports. However, please do not get nonstop confused with direct. A nonstop flight travels from the airport directly to your destination, without any stops as opposed to direct flights that often land at other airports along the way.
Tulsa International Airport (TIA) is no stranger to nonstop flights, recently adding several nonstop destinations to their itinerary.
So What does this mean for TIA
Well, for starters, TIA has seen a passenger increase by upwards of 2.7%, making it one of its busiest years since 2009, and the numbers are not expected to drop. With lower fees, a fantastic terminal layout, and pursuing air carriers to provide flights to where passengers wanted to go, has made a positive impact in general.
Besides increased convenience for travelers, nonstop flights are a catalyst for the recruitment, retention, and expansion of businesses.
One of the biggest questions companies ask is, “what is your director nonstop flight situation?” It’s essential these larger companies have access to locations where their headquarters are located. For example, Tulsa hadn’t offered service to New York since United Airlines discontinued service to Newark in January of 2015. That had a substantial economic impact on Tulsa because businesses didn’t want to bring jobs here.
If you want to grow professional services jobs in a specific location, you have to be connected to major hubs.
Primarily, the fewer people that fly out of TIA, the more prices will increase.
One way to increase revenue is to mitigate “leakage.” Leakage is when passengers decline to fly out of the closest airport for commercial service and opt to drive to one further away for an incentive such as lower fares and better flight schedules.
Previously, flights booked by travelers in the Tulsa region would drive to Dallas or Kansas City to catch a flight, so TIA took big financial hits.
To combat the loss of passengers, Tulsa adopted a Fly Tulsa travel policy. It asks that companies fly first out of Tulsa for business travel as long as flights are within $300 of the lowest-priced ticket at surrounding regional airports. As of now, 40 companies have agreed.
This attempt to keep travelers local proves to airlines that TIA has a commitment to the community and helps get them on board to add more nonstop destinations to their routes, increasing the overall profit of the airport.
If your business has a corporate event out of state, Fine Airport Parking offers excellent rewards programs and corporate discounts. For more information, please contact us today!